Digital First: During Pandemic Brands are Taking Refuge in Immersive Technology

Great customer relationships are no more built on the provision of good products or services. Rather, they require personalized and authentic customer interactions. As the pandemic broke out in 2020, businesses and global economies were hugely impacted, highlighting the importance of adapting new-age technologies that will enable them to stay afloat and overcome the crisis. As physical stores were forced to shut their doors to customers, immersive technologies are emerging as the key here for brands to continue offering value to their customers.

Customers are currently at a tipping point for the immersive experiences created in digital commerce, as per a new research released by Accenture. The report reveals immersive technologies like virtual reality (VR), augmented reality (AR) and 3D content can improve customer purchasing confidence and increase sales online. The time is now for reimagining digital commerce as consumers are ready and looking forward to an evolution in the online shopping experience, especially in the aftermath of Covid-19. Brands must understand how the quickly accelerating domain of immersive technology can drive scale in this new age of online shopping.

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