Data Quest: Immersive technologies and brands: The connection of today’s world

Use of immersive technologies by brands has increased over the years. Leveraging the 360-degree space to create a new reality has been helping them in modifying their operational and marketing strategies so as to cater to the changing needs and preferences of modern consumers. Such technologies are not only helping them in reaching one step closer to their business objectives and their target audience but also helps them in communicating with their customer base effectively and in influencing their purchasing decisions.

Immersive technologies connecting the brands and the consumers

As per a global study by Accenture, a leading consulting firm, immersive experiences in digital commerce using Augmented Reality, Virtual Reality, and 3D technology push consumers to choose alternative shopping channels. It further states that consumers connect more with products that make use of these tech-savvy solutions and also helps brands drive their sales.

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